Indie Author Biz Guide Podcast
If you are an author, who is or wants to self-publish, and wants to know how to run their business better, this podcast is for you! Join us weekly as we talk about the business of self-publishing, or as I prefer to call it, indie publishing. As an indie author, you have entered the wonderful world of entrepreneurship. This may be your first venture, and you feel like you’re in dangerous, unknown waters. Or you’ve been publishing for awhile, and want to know how to run your business better. Fantasy author and author business coach, Tora Moon, guides you through the rocky waters of the indie publishing industry. She shares business basics and principles you can apply to your author business and interviews other indie authors, who share their experiences and expertise.
Episodes
26 episodes
Your Authorpreneur Mindset
As an indie author, you are also an entrepreneur. If you haven’t been in business before, you need a different mindset to be successful. In this episode, I talk about the Authorpreneur Mindset, which ones you need to look at and some ideas on h...
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Episode 20
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41:12
Using Online Entrepreneur Principles in Your Author Business
As an indie author, you are also an entrepreneur. You are an authorpreneur! Learning the principles and practices common to online entrepreneurs can help your author business to succeed. In this episode, I talk about several of these principles...
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Episode 19
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28:55
Do I Need a Publisher’s Imprint for my Self-Publishing Company?
I recently heard an indie author ask about publishing imprints, and if they needed one for their self-publishing. The easy answer is yes. The more involved answer is what you use and how many you have depends on what you write. In this episode,...
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Episode 18
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21:06
Using Your Intellectual Property (IP) to its Fullest
Episode 17 As a writer, your creative output is valuable! Your intellectual property (or IP) can be a source for multiple streams of revenue. You need to protect and control your IP. Are you protecting yours? Discover ways you can in th...
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Episode 17
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18:40
Wide vs Select—Which Should You Choose?
Episode 16In this episode, I explore the choice for your ebooks between going wide and enrolling in Kindle Select (aka Kindle Unlimited). There are pros and cons for each decision. The one you ultimately decide to do needs to be the best fo...
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Episode 16
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28:15
Using Human Design Authority in Your Writing
In this episode, I talk about one of my favorite obsessions, Human Design! This system helps us understand ourselves and others. In addition, it can help us in our author business, as well as in our daily lives. In this episode, you’ll learn ho...
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Episode 15
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33:06
Do You Know What You Own and Owe in Your Author Business?
Episode 14This is the fourth, and last, episode in our Financial Basics for Authors series. In this episode, I talk about knowing what your business owns, what it owes to others, and your owner equity. This information is shown on your bala...
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Episode 14
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14:44
Money-In; Money-Out - Where does it go?
Episode 13: This is the third episode in our Financial Basics for Authors series. In this episode, I talk about tracking your money coming-in and going out. This is shown on your income statement, also called your profit and loss....
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Episode 13
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21:05
Cash? Accrual? What the heck?
Episode 12: This is the second episode in our Financial Basics for Authors series. In this episode, I talk about the two different ways used to account for your business activity: Cash basis or accrual basis. I explain what each one is, a...
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Episode 12
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21:28
Tracking Your Money
In this episode, I start our Financial Basics for Authors series, sharing with you the basics you need to understand your financial statements and accounting records. In today’s episode I talk about why you need to track your money and what rec...
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Episode 11
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24:30
How Sales Tax works for Authors
In this episode, I talk about dealing with sales tax and such issues as when you need to collect it. This is a general discussion as each state has its own rules. This info only apply to the US, and is not tax advice. It is for educational purp...
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Episode 10
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23:55
What are EINs and 1099s?
Recently I’ve seen many questions about EINs in the Facebook groups I’m in. In this episode, I talk about what is an EIN and why you would use one, even if your publishing company is setup as a DBA. I also cover what 1099s are and if you need t...
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Episode 9
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14:16
The Great ISBN Debate
There’s a huge debate in the indie publishing community about ISBNs. Should you use a free one or buy your own? In this episode, I talk about what ISBNs are and what they are used for. I share why I think it’s important to purchase or obtain yo...
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Episode 8
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23:04
Building Your Product Ladder for Your Author Business
In this episode, I talk about the three tiers in your product ladder, and why they are important for your authorpreneur business. Some people call a product ladder a marketing funnel. Yes, even fiction authors can create a product ladder ...
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Episode 7
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11:29
Creating Multiple Streams of Income in Your Author Business
In this episode, I talk about the importance of having multiple streams of revenue. I share ideas for both fiction and nonfiction authors of what you can do with your valuable intellectual property to add more streams of income to your authorpr...
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25:29
Biz Tip #05: Write a Mission Statement
Indie Author Biz TipsShort episodes with quick tips for your author business, really any business.Biz Tip #05: Write a Mission StatementIn almost every book and course on business principles and starting your business, th...
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3:12
Traditional, Indie, or Hybrid? Which should you choose?
Welcome to this week’s episode of the Indie Author Biz Guide podcast. In this episode, I talk about the three business models currently within the publishing industry. I share the pros and cons for going the traditional route, self-publishing, ...
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Episode 5
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43:40
Biz Tip #04: Use Your Own ISBNs
Indie Author Biz TipsShort episodes with quick tips for your author business, really any business. Biz Tip #04: Use Your Own ISBNBeing an Indie Author and Publisher means taking control of your intellectual property. Part of th...
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4:05
Author Business Success Top 10
In this episode, I share with you my top 10 things you need to set your author business up for success. Not all these items have to do with numbers, some are your mindset. Our mindset is as important to our success as knowing our numbers or cre...
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Episode 4
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26:04
Biz Tip #03: Separate Your Space for Writing and Business
Indie Author Biz TipsShort episodes with quick tips for your author business, really any business. Biz Tip #03: Separate Your Space for Writing and BusinessFinding and dedicating a space just for our writi...
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4:53
The Three Pillars of Business
In this episode, I talk about the 3 pillars, or legs, of business and why you need them to have a successful author business. If any one of these pillars are weak, or nonexistent, then your business will be wobbly and not as successful as you w...
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Episode 3
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30:18
Biz Tip #02: Separate Your Business and Personal Checking accounts
Indie Author Biz TipsShort episodes with quick tips for your author business, really any business. Biz Tip #02: Separate Your Business and Personal Checking accountsWhen you separate your business and pers...
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3:13
What Type of Business Should You Choose?
In this episode, I talk about writing as a business. Did you know you created a business when you published your book? I talk about the 4 different types of businesses available you can use and how they differ. I also talk about how you get pai...
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Episode 2
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28:57
Biz Tip #01: Treat Your Writing as a Business
Indie Author Biz TipsShort episodes with quick tips for your author business, really any business. Biz Tip #01: Treat Your Writing as a BusinessMany times authors are only concerned with writing and publishing thei...
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2:52
Introduction to the Indie Author Biz Guide Podcast
E01: In this first episode, I share with you a bit about me, my background, and why I’m doing this podcast.Hi! I’m Tora Moon, genre-bending fantasy author and indie author business consultant. I’d like to introduce myself, share some of...
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Episode 1
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16:06